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Last updated October 29, 2026

Privacy policy

How Homeroll collects, uses and shares your information when you ask for a cleaning quote or join as a cleaning partner.

1. Who we are

Homeroll is a trading name of SureArm Consulting Ltd, a company registered in England and Wales (company number 17370069), of 63–64 The Avenue, Southampton SO17 1XS, United Kingdom. Homeroll connects people looking for home and property services in Florida with independent local businesses ("partners"). Contact us at [email protected].

2. What we collect

From customers:

  • Name, cell phone number, email and the property address
  • Details of the request: service, home or building size, property type, timing and whether you prefer calls or texts
  • Records of calls and texts made through Homeroll numbers: times, durations and text content. We do not record calls
  • Your answers to our follow up texts
  • Device and usage information from our website, including IP address, browser type, pages visited and cookies

From partners:

  • Business name, registration and insurance details
  • Contact details and registered phones
  • Payment card details, which are held by our payment processor, not by us
  • Records of lead alerts, claims, calls, texts and fees

3. How we use it

  • To pass your request to a partner and connect you by call or text
  • To send you texts about your request, including confirmations and follow ups
  • To arrange a second quote if you ask for one
  • To check requests are genuine and to block spam
  • To bill partners and handle refunds
  • To improve our service and measure our advertising
  • To send marketing emails about the products and services of Homeroll and our group companies, including services other than the one you asked about, if you ticked the email box. Every marketing email includes our postal address and an unsubscribe link
  • To meet our legal obligations

4. Who we share it with

  • The partner who claims your request. They receive your name, address and request details, and contact you through a Homeroll number. If you ask for a second quote, one more partner receives the same details
  • Our service providers, who process information for us under contract: phone and text (Twilio), payments (Stripe), website hosting, security and email forwarding (Cloudflare), and analytics (Google)
  • Our group companies, including any parent company and any future US company in our group, to provide and improve Homeroll and, if you ticked the email box, to send you emails about their products and services
  • A buyer or successor including a new company in our group that takes over the Homeroll service, if our business is sold, transferred or reorganized
  • Authorities when the law requires it

We do not sell your personal information.

5. SMS Privacy & Data Protection

No mobile information or phone numbers will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt in data and consent; this information will not be shared or sold to any third parties for any reason.

For the avoidance of doubt, consumer data (including name, property details, and contact number) is shared exclusively with our approved local service providers solely to fulfill the service requests explicitly initiated by the user. We do not share your SMS consent or opt in data with these providers for their independent marketing purposes.

6. How long we keep it

We keep request and call records for 3 years to handle disputes, refunds and legal claims, then delete them. We keep marketing email details until you unsubscribe.

7. Your choices

  • Reply STOP to any text to stop texts from Homeroll
  • Click unsubscribe in any marketing email
  • Email us to see, correct or delete the information we hold about you. We will answer within 30 days
  • You can block or delete cookies in your browser

8. Security

We protect your information with access controls and encryption in transit. No system is completely secure.

9. Where your information is held

We are based in the United Kingdom, and our providers store information in the United States and other countries.

10. Your rights under UK data protection law

Because Homeroll is run by a UK company, UK data protection law applies to how we handle your information. SureArm Consulting Ltd is the controller.

  • Why we use your information: to provide the service you asked for; for our legitimate interests in running, securing and improving Homeroll and billing partners; with your consent for marketing emails, which you can withdraw at any time; and to meet our legal obligations
  • Your rights: to access, correct or delete your information, to object to or restrict how we use it, and to receive a copy to move elsewhere. Email us to use them
  • Transfers: when your information is held outside the UK, we use the safeguards the law requires, such as standard contract terms with our providers
  • Complaints: you can complain to the UK Information Commissioner's Office at ico.org.uk

11. Children

Homeroll is not for anyone under 18, and we do not knowingly collect children's information.

12. Changes

We will post any changes on this page and update the date at the top.

Questions? Email us at [email protected].